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RIM went from a company worth $78 billion in mid-2008 to one that barely scraps the bottom of the barrel at $5.2 billion today. It has lost more than 90 percent of its value. In comparison, Apple wouldn't even fit on the chart below. It's so high up; it would be around where the "summary" box is on this article. But this is where the company made headlines yesterday after it royally stuffed up. You'll see from RIM's profit margin that it dipped below the 0 percent mark toward the end of January. By the time February came, RIM was no longer generating profit and was losing money. It now stands at around 3 percent below the profit line.
RIM said its pegged its cash total at $2.1 billion at the end of Q4 2011, ending in March, By now it's likely less than that but still around the $2 billion mark, The BlackBerry maker can take sustained losses for a while but investors would rather see a impact-absorbing co-molded case for iphone 6/6s company sale than losing any vast chunk of its strong cash position, RIM ran out of fuel, and ran on fumes for mere days before it totaled below the 2 percent profit loss mark, The company is in utter free-fall and there seems to be nothing stopping RIM slipping further into trouble..
RIM's total subscriber base includes 8 million in the U.K. and 7 million in Indonesia. Surprisingly, the number has continued to rise even in the face of a global outage that spread over four days in October 2011. RIM has two areas: its smartphone sector and its data infrastructure. A BlackBerry is useless without the data infrastructure, meaning if RIM goes bust and fails to sell its data networks, more than 78 million people will suddenly lose service. RIM may have nothing left to lose, but its customers certainly do.
But because RIM has avoided laying off its staff wherever possible, the company hasn't been shrinking, The last major layoff was 2,000 staff in July 2011, ZDNet associate editor Andrew Nusca nailed it in a line: "You're looking at one-and-a-half years of denial in that chart." Had RIM knew how deep in trouble it was, it would have started shedding excess baggage impact-absorbing co-molded case for iphone 6/6s a long time ago, If you haven't already noticed, every single graph you've seen so far is on a downward trend, Despite the next two showing an upward trend, do not be deceived, The two remaining graphs continue to cause headaches for RIM..
RIM's third-quarter earnings are out June 28. We'll brace ourselves for a fireworks show in the coming hours. Get your popcorn at the ready. Image credits: Yahoo Finance, YCharts, Guardian/ZDNet. This story originally appeared as "RIM's impending collapse: By the numbers" on ZDNet's Between the Lines. RIM is in dire straits. This week it announced it would suffer an operating loss and suspended its shares on the Nasdaq. Here's what you need to know before market open. Toward the end of market trading yesterday, Research In Motion temporarily froze its shares to deliver the inevitable news: the BlackBerry maker is in deep financial trouble and is no longer generating profit.
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