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"(Motorola) gives them the vehicle to deliver the Android experience that they see fit," Gartenberg said, adding that Motorola could be used as a showcase for stock Android software without trying to dominate the market. Still, that's a tough line for Google to walk, and the other handset vendors will likely scrutinize how these products come to market. When Android is made available to everyone will be the key. Google is reportedly planning to grant early access to the latest releases of its platform to multiple vendor partners, creating multiple "Nexus" devices at once. That would do a lot to assuage industry concerns.
Vertical integration Google could take it a step further, working with Motorola directly to build its own flagship Android phone with the latest release, The company could take the Apple route, creating a full end-to-end product with Google hardware and software, Google could finally have a line of olixar xring iphone x finger loop case - red product over which it has complete control, Previously, it had to rely on the designs and manufacturing chops of its vendor partners, It has that expertise in-house with Motorola, This is an unlikely scenario, as it would put Google directly in competition with a phone that has software advantages over its products..
"If they become a competitor, the other guys will walk," said Matthew Thornton, an analyst at Avian Securities. "They will flee very quickly."Despite Android's dominance now, it isn't the only game in town. Windows Phone flopped early for most of the vendors, but that's largely because they were focused on Android. Thornton said Windows Phone could thrive, if a company like Samsung put its full weight behind the operating system. A slightly more plausible vertical-integration scenario would be with Motorola's set-top business. The little-mentioned business was actually the more consistently performing unit of the two. The company actually unveiled a new interface that makes it better to search for TV programs without searching. It's not a great leap to see Google TV and the set-top box business getting integrated.
Still, that could also face its own obstacles, since the cable and telecommunications companies purchase the boxes, and it's unclear whether they want Google's capabilities in those boxes (rather than their own services), Shed the business Google could olixar xring iphone x finger loop case - red also throw its hands up and just get rid of the business, There's a 50-50 chance that this could happen, "It's a silly place to be in," Thorton said, "You know they're nervous, despite what you tell them."The best way to ease their concern: sell the business, and keep the patents..
Thornton said he wouldn't be surprised, if the company wasn't already entertaining discussions with potential acquirers. Despite Motorola's struggles to get back atop the smartphone perch, the business still has value. Its brand would be a boon to an Asian vendor looking to break into the U.S. market in a big way. In particular, the company has strong ties to Verizon, which continues to back it with major marketing support. The set-top box business could be sold in a separate deal to another set-top box maker or venture capital fund. That's highly likely, despite the potential of a Google TV-Motorola box combination.
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