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The big surprise from ChangeWave's study, however, might be the Kindle Fire's fall from grace in the tablet market. When the tablet launched late last year, 22 percent of respondents in a prior ChangeWave study indicated that they planned to buy the Kindle Fire. That figure dropped to 7 percent in March before rising to 8 percent this time around. The issue for the Kindle Fire might be its satisfaction rating among owners. Back in February, ChangeWave released another study that found that just 54 percent of Kindle Fire owners were "very satisfied" with the tablet. Although that was higher than the average non-Apple device, which tallied just 49 percent satisfaction, it was far below the iPad's 74 percent rating.

"Kindle Fire planned buying is now down two-thirds since November 2011, and a clue to Amazon's problem can be seen in the tablet satisfaction iphone screen protector options ratings of its owners," ChangeWave said today in a statement accompanying its research, To make matters worse, Apple is rumored to be planning to take the Kindle Fire on with a 7-inch iPad Mini that could be closer in price to Amazon's option, If that happens, there's no telling how demand for the Kindle Fire might be impacted, Related video, The iPad is on the wishlist of 73 percent of folks who plan to buy a tablet in the next 90 days, according to ChangeWave Research..

Apple's iPad is so popular that it will be just about the only tablet consumers are looking to buy this summer, according to new data from ChangeWave Research. The research firm today revealed the results of a survey of nearly 2,900 consumers, finding that 73 percent of those who expect to buy a tablet in the next 90 days are planning to go with the iPad. Just 8 percent of respondents said that they will be buying the Amazon Kindle Fire in that period. Samsung's Galaxy Tab followed with interest from 6 percent of respondents. No other vendor was able to hit more than 3 percent.

Jumptap, a company that focuses on targeted mobile advertising, released a report today containing data related to mobile devices, fast food ads, and the Kentucky Derby, While the Kindle Fire may have the highest percentage of actual clicks on advertisements for the first quarter of this year -- 1.02 percent of views over iPad's 0.9 percent -- the report also found that Baby Boomers are the main users of the Fire, And Boomers, ages 45 to 64, are actually less likely to make purchases from their tablet, according iphone screen protector options to the report..

Still, Jumptap recommends that advertisers who want to target that age group should think about designing their ads to function well within the Fire's screen size -- advice that bodes well for any targeted market. Advertisers should create ads for different screen sizes to maximize the user's experience, the report said, and theoretically to get more clicks. For example, if you want to target consumers aged 18 to 34, you should design ads for an iPad experience. That age range is more likely to own an iPad over a Kindle Fire, and those ages 25 to 34 are most likely to actually buy something via their tablet.