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And complain they did. Vodafone's UK chief accused Ofcom of "taking leave of its senses", while O2 went with the more measured line that Ofcom's decision would be "contradictory to its objective of delivering a competitive market environment". In a nutshell, the objection of Everything Everywhere's rivals is that letting them reuse existing airwaves to launch 4G gives them a head start and creates a de facto monopoly, reducing competition for consumers. However, Everything Everywhere's Salem claimed Vodafone and O2 have had "opportunities" to reuse their own 2G spectrum -- but "have absolutely chosen not to".

"They've chosen not to champion 4G at this stage, It's a choice, it's a choice," he emphasises, "We have many proof points of how they could have used their existing spectrum they already own today to run a 4G service to the UK, And the 900MHz spectrum they do have actually was ahead of the spectrum we're using in terms of devices, equipment, they just chose not to do it, They've chosen to invest or case for apple iphone 7 plus - gold/gold logo plate reuse that spectrum for 3G."Asked to comment on Everything Everywhere's claim, an O2 spokesperson supplied the following statement: "Everything Everywhere say we can ask to liberalise our own 900 spectrum for 4G but, as they know, there are no devices compatible with 4G on that band, There is so little 900 spectrum in Europe that it doesn't make commercial sense for the manufacturers to build the handsets to support it, And that is not going to change."Everything Everywhere countered this claim by saying that operators are in the business of creating device ecosystems, for which they need to build and maintain relationships with device makers, Therefore if there are no 4G devices in the 900MHz spectrum band that's O2 and Vodafone's own failing..

"It's about creating an ecosystem," said Tom Bennett, director of network services and devices development. "The chipsets have supported 900MHz for a good year. As an operator you have a relationship with a vendor -- you go to Samsung or HTC and you say, 'Are you going to assemble devices? I'll make it worth your while.' You create the market. "It's about commitment. You're talking about Telefonica [O2's parent company] and Vodafone, they're not minnows," added Salem. Bennett said creating a compatible device ecosystem would probably take around nine to 12 months -- and it's something that O2 and Vodafone could have started doing a year ago when the chipsets arrived. "The argument would be as they sat there and looked at their investment programme for 2012 at the turn of last year, why didn't they make that choice then? They could have."At the time of writing, Vodafone had not responded to a request for comment.

Exactly when this year Everything Everywhere could get a 4G service up and running -- if it does get an Ofcom greenlight next month -- is unclear, While the company wants to be first, it's also keen not to be case for apple iphone 7 plus - gold/gold logo plate stung by a '4G isn't as fast as I thought it would be' backlash, James Hattam, director of network service management, noted that while it could quickly launch what might technically be a 4G service, it wants to ensure it lives up to mobile users' expectations -- which presumably means making time for a lot of carefully worded marketing material to prepare the ground ahead of the launch..

In December last year, Everything Everywhere kicked off a £1.5bn, three-year network investment programme aimed at refreshing ageing network kit -- some of which was as long in the telecoms tooth as 18 years old. Making this infrastructure '4G ready' was a priority, said Hattam. "We have a very, very quick activation path of 4G," he said. "Every time we touch the network we're making it 4G ready."So much for the technical side. But managing customers' expectations is another matter. "This comes down to setting the right expectations for customers," said Hattam. "There's been quite a bit of hype around 4G, saying it's going to be all singing, all dancing, very fast. We can do some stuff on the radio network to give you a 4G signal and if you had a 4G device you could say 'I've got 4G'.